Will 2019 be the year of clean meat?
For the laymen, “clean meat” is a term used to indicate real meat produced by in vitro cultivation of animal cells, without the need to slaughter any animal.
The end of animal farming, or even its substantial reduction, would bring huge benefits to the planet, our health, and of course the lives of the 56 billion animals slaughtered annually for meat consumption.
Obviously, end-of-the-year predictions are always a game as much as a rational analysis, but that’s why we like them.
1) Kinder World: The biggest news
Paul Shapiro: Sales. There will likely be actual sales of clean meat by the end of 2019.
Actually, it might even happen before the end of 2018. There’s a company called Just that’s pretty confident it will sell at least clean meat samples by the end of the current year. Even if it will be just a symbolic, one-time event, it will still be important in that it shows there’s a government willing to authorize an actual sale today.
That may not be the “biggest” news, but I do think it’s important news.
2) The country where clean meat will be sold first
If I had to guess, I’d say somewhere in Asia. However, I have to say that the US government has been impressively proactive in this field so far, with the USDA and FDA laying out an early framework for the regulation of cultured meat. I don’t think that there are other countries in the world whose governmental agencies have done the same.
The FDA and the USDA are doing exemplary work so far to position the United States at the forefront of this cellular agriculture revolution.
I also wouldn’t be surprised to see Israel further expand its leadership in clean meat. Between the meat industry’s investment in SuperMeat and the steak just produced by Aleph Farms, Israel really is in some ways a Mecca for the cultured meat world.
3) The biggest obstacle
Regulations that would be designed to protect incumbent livestock industries by stifling this type of agricultural innovation could potentially kill this industry before it’s even born.
There’s also the risk that the clean meat industry will start flourishing in certain countries while in others there will be just too many legal restrictions for companies to operate effectively.
4) Unexpected new players in the field
There are about two dozens companies trying to produce clean animal products at the moment and several of them have formed in 2018. Incumbents like Memphis Meats are doing very impressive work, and I don’t doubt that even more new, exciting companies will join the fray and form in 2019. Not all will survive. In fact, one of those founded in 2018 has already been put on ice.
But this promising field will continue to get bigger. And it will focus on a greater variety of products. For example, one of the companies I’m particularly excited about, Mission Barns, was founded in 2018 to focus just on producing clean fat, which I tried earlier in the year and loved.
5) Number of people that will have eaten clean meat by the end of 2019 (PS. I hope to be one of them)
I’d say that at the moment perhaps around 500-1000 people tried clean meat. With the actual figure being probably closer to the 500 mark, but it’s hard to tell. New Age Meats, for example, did a tasting of its (apparently delicious) sausage for 40 people this year, so the events where lay people get to try it are getting bigger.
By the end of 2019, and I’m gonna be really optimistic, I hope that maybe around 3,000 people will have sampled clean meat.
6) The type of clean meat that will be more successful
There will be a lot of focus on poultry and fish, especially fish, actually. If you look at the cost of producing clean fish with cellular agriculture - or cellular aquaculture as I should say - you see that it’s lower than the cost of producing, let’s say, clean beef.
One reason for this is that fish are cold-blooded animals. Therefore, you don’t need to keep your culture at as high a temperature like you have to do with mammals.
Moreover, some kind of fish, like the bluefin tuna, are already extremely expensive so the price tag of their clean alternatives might be quite competitive. Between Finless Foods, Wild Type, and Blue Nalu - all impressive companies that have raised millions each - there’s already a race to bring the first cultured fish to market.
7) Your own role in the clean meat movement
I’ll keep working as an advocate for this field, as an author, and an entrepreneur. I’m particularly enthusiastic about The Better Meat Co., the b2b company that I co-founded in 2018 that’s already working with clean meat start-ups. I’ll continue writing about the latest developments in this field, and will be touring in some other countries to promote my book Clean Meat in Asia and Europe as those new editions are released.
Speaking of which, over the past couple of years, there has been a big debate in the clean meat movement on how to actually call it. Eventually, the Good Food Institute concluded that “clean meat” is the expression that elicits the most positive response in potential buyers.
However, the expression doesn’t translate equally well in all languages. For example, I’m Italian and I’m pretty sure we’re never going to call it “carne pulita”. I was wondering how this aspect impacted the translation of your book’s title in different languages.
Yes, “clean meat” doesn’t work equally well in all languages, which is why in some countries the title of the book will be Cultured Meat (like in the Netherlands).
But, even in the United States, the matter isn’t settled. I’ve written a little about this but “clean meat” does seem both accurate and performs the best with consumers.
That said, there may be good reason to consider other options, and I’m certainly open to them. I now use “cultured meat” pretty often too. Some are using “cell-based meat.” “Clean meat” was never intended to be a regulatory term, of course, just as clean energy isn’t a legal term, either.
But I think the decision of what term advocates for the industry should use ought to be based on evidence of what’s both accurate and performs well with consumers. I’m not wedded to any particular term, and look forward to the research that the Good Food Institute and Mattson are doing on this important topic.
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Isabel Cristina Zuleta is a human rights activist in Antioquia, northern Colombia, where she works for the Ríos Vivos Movimiento de Afectados por Represas (movement of people affected by dams). According to the NGO Global Witness, 27 activists were murdered in this country in 2017 alone.
Since 2010, Zuleta has opposed the construction of the Hidroituango hydroelectric dam on the river Cauca, Colombia's second most important. Ríos Vivos is trying to raise awareness of problems the dam could cause – including environmental damage, forced evictions, and the impoverishment of local residents whose livelihoods rely on the river.
Because of her activism, Zuleta has faced threats, harassment, attempted forced disappearances, criminal charges as well as sexual violence. In 2013, she said she was kidnapped by agents of the government’s so-called Mobile Anti-Disturbance squad who also photographed her “partes íntimas” (‘private parts’) while she was in detention.
According to a 2018 report by the Fondo de Acción Urgente (Urgent Action Fund, or FAU) human rights network, when Zuleta reported this treatment to the Attorney General, she was told that it “was not the important thing”, and instead she was accused of promoting attacks against the company building the dam.
In August, Zuleta told 50.50 that activists had received a myriad of recent threats, including: people approaching them to say they cannot protest, or threatening to kill them; people tailing them on the streets; and death threats via text messages, phone calls and Twitter. The next month, two family members of activists from her organisation were murdered.
“I think that land and environmental defenders, we confront capitalist interests, and this means [our work] involves a higher level of risk”, Zuleta told 50.50 via a WhatsApp message voice recording. However, “without this land we don’t have any life possibilities”, she added. “We cannot negotiate our lives”.
In November, seven men were found guilty of murdering Berta Isabel Cáceres, a Honduran indigenous campaigner who'd long battled to block the construction of a dam on the Gualcarque river, considered sacred by the Lenca people.
The supreme court ruled that Caceres’ murder was ordered by executives of the company Desarrollos Energeticos SA behind the Agua Zarca dam project because of delays and financial losses linked to protests led by the activist.
Cáceres was 44 years old when she was shot dead in her home on 2 March 2016, after receiving death threats for years. Her murder shocked the world and brought greater international attention to the plight of human and environmental rights defenders in Latin America.
According to Global Witness, at least 207 human, land and environmental rights activists were murdered around the world in 2017 – 60% in Latin America. This region is also home to the country with the most recorded deaths: Brazil, where 57 people were killed, 80% defending the Amazon rainforest.
While most of these recorded murders were of men, the NGO noted that women activists also “faced gender-specific threats including sexual violence”.
It said in a report: “They were often subjected to smear-campaigns, threats against their children, and attempts to undermine their credibility; sometimes from within their own communities, where macho cultures might prevent women from taking up positions of leadership”.
The FAU network also monitors the situation of women defenders in the region and provides them with logistical and financial support. In 2018 they published another report that highlighted the ongoing challenge of impunity for perpetrators of violence.
They also drew attention to the specific vulnerabilities and different types of violence that women activists face – including criminalisation, threats, harassment, attacks and femicides (gender-based killings of women and girls).
One of the cases covered in their report was that of Lottie Cunningham, at the Centre of Justice and Human Rights of the Atlantic Coast of Nicaragua (CEJUDHCAN) civil society organisation.
She works with more than 100 indigenous communities who've faced attacks, assassinations, kidnappings, crop burning and forced evictions. Denouncing these human rights violations has earned her repeated death threats.
One of the messages she received said: “In our country trash exists like these people who dedicate their lives to diffusing trash… against the government… I’m sick of these trash [people] and if I have to defend my blessed Nicaragua against this trash then it will be an honour to do so”.
Cunningham was also followed in the streets and told there were “rumours” she would be murdered.
Another case covered by FAU's report was that of Macarena “La Negra” Valdés, in Chile. In August 2016, one of her children found her hanged from the beams of her own home. She had also received death threats for months before this.
Valdés had campaigned against the construction of another hydroelectric power station by the Austrian-Chilean company Global Chile Energías Renovables, in Paso Tranguil, where she was a leader in her community, the Mapuche.
Her former partner, Ruben Collío, told 50.50 that Valdés was murdered in "a clear attempt to delegitimise our fight and try to make us react with violence”. He said: “It is so hard to ignore this basic instinct and fight them with their laws”.
Collío insisted she hadn't shown signs of depression, but authorities claimed her death was the result of suicide. He said her family requested a second autopsy – which showed that her body had been arranged to simulate this.
He is still fighting for justice. Two years after her death, state prosecutors have not acknowledged the second autopsy; Collío and the Mapuche community continue to search for evidence to prove she was murdered.
At the regional level, the FAU is calling for the UN resolution 68/181, which was adopted by the general assembly in December 2013, and focuses on protecting women human rights defenders, to be enforced and respected.
Cases of violence must be better documented, FAU says. It's calling for new observatories to focus on this – as well as more thorough, independent investigations into threats against women defenders of land and human rights.
Hema didn't shy away from our request and, on Twitter, a company's spokesperson replied that efforts to produce a vegan rookworst are indeed underway:
We can only be happy about Hema's decision to look into the feasibility of a vegan smoked sausage.
However, as indicated, it might take a while before we'll be able to cheerfully sink our teeth into a vegan rookworst.
Replicating its peculiar texture (in the words of a connoisseur, the fat that "splashes out" when you bite it) and distinctive meaty flavor in a plant-based recipe doubtlessly represents a remarkable challenge.
Last December, I published on Forbes and subsequently on Kinder World an article on why — if we want to tackle today’s global challenges — we need to start thinking of planet Earth as a single entity, beyond the narrowness of national borders.
Ruminating over these issues, I bumped into a freshly-launched Dutch organization called Spacebuzz that is working towards this goal.
In particular, they want to help children aged 9-12 experience the so-called “overview effect”, a cognitive shift in awareness reported by many astronauts that make them experience our planet as a boundaryless “tiny, fragile ball of life."
Since the logistics of shipping throngs of mini Buzz Lightyears to space might get a bit arduous, Spacebuzz figured out a nifty workaround.
They created an experience that combines VR and AR technology to give children a first-hand (or first-eye...) taste of the overview effect.
Sounds cool? Not cool enough for the Spacebuzz folks that decided to set up the VR/AR experience inside a real looking space rocket mounted on a truck and use it to tour schools across Europe.
Now, this is cool.
And since I like cool things, I reached out to Hidde Hoogcarspel, the founder of Spacebuzz foundation. I wanted to know more about the foundation’s work and where it’s headed. The answer? Far, really far.
To infinity and beyond
When we discussed Spacebuzz’s plans, Hidde pitched me his many ideas with a contagious, exuberant passion. The guy had a dream, that was doubtless.
Together with Dutch investor Zoran Van Gessel, he raised a pretty penny to build the epitome of coolness — a slick space rocket on wheels — but that was not all. Actually, in the long term, the rocket is not even that important.
“Our goal for the future is that people all around the world will be inspired by our mission and will ask us the VR video to replicate the Spacebuzz experience in their own country. The video is all you need to set it up,” Hidde told me.
Spacebuzz’s moonshot is that, in a few years, 100 million children will get to experience the overview effect yearly.
The hope is to raise a generation that — conceiving planet Earth as our shared home we need to look after together — will be cognitively better equipped to tackle global issues such as climate change.
But Spacebuzz’s plans aren’t just a bunch of grand ideas high up in the sky. The project is minutely detailed and well thought-through too.
“Children will embark on a journey that is composed of three phases: the pre-flight training, the mission, and a post-flight mission debrief,” adds Hidde, “during the post-flight mission debrief, for example, the kids will be asked to hold a ‘press conference’ to share some insights about their experience.”
To guarantee that the experience will actually have a positive impact on the children’s education, Dr. Max Louwerse, professor of cognitive psychology at the University of Tilburg, will supervise Spacebuzz missions’ results.
Moreover, WeTransfer founder Bas Beerens and astronaut André Kuipers — the second Dutch citizen to ever make it to space — are Spacebuzz ambassadors. Kuipers' voice will also guide the children during their missions.
If Kuipers has been the second, physicist and astronaut Wubbo Ockels was the first Dutch citizen to ever travel to space, having participated in a flight on the Space Shuttle Challenger in 1985.
I'm not mentioning this information just to feed the curiosity of all the nerds of Dutch astronautics history out there, but because also Wubbo Ockels played a pivotal role in making Spacebuzz come together.
Wubbo Ockels’ dream
“His ideas profoundly influenced my world’s views,” Hidde told of Wubbo Ockels, “his dream is Spacebuzz’s dream."
The Dutch astronaut and physicist spent his scientific career researching how to make our life on planet Earth more sustainable.
For example, he developed a proof of concept for a 15-meter-long electric coach-like limo car capable of carrying 23 passengers at speeds of up to 250 kilometers per hour. The car is called “Superbus” and the assonance with “Spacebuzz” is no coincidence.
Wubbo Ockels died of kidney cancer in 2014. Before he died, he delivered a moving speech in which he expressed his dream to transmit the knowledge he gained as an astronaut to all the people in the world.
“Suppose that I can transfer the experience which I have to you,” he said, “then you would go out and see the Earth and you would see the blue sky. Not the blue sky that you see outside. In space, you see you’re the only one. You’re the only planet, you don’t have another one. And so you have to take care.”
“I had the idea to create Spacebuzz before I heard Wubbo’s last speech,” Hidde confided me, “But when I finally listened to it, it was really a powerful confirmation: yes, this is our vision - I thought - this is the dream we want to pursue.”
If you want to help Spacebuzz realize this dream, you can support them thanks to the widget below. A Kinder world is just a click away 👇🏻