About Kinder

What we want to achieve

We are here to disrupt the complex world of charitable giving. We want to restore trust in the charitable sector by making donating easier, more effective, and more rewarding, ultimately triggering the sector towards improving its performance.

Why we are doing it

Trust in the charitable sector is broken. In the past few years major scandals shook the sector and people got frustrated by costly and annoying donor recruitment strategies. As a result, people’s faith in charitable organisations has dropped dramatically.

Kinder is the first organisation to address the needs and concerns of people who (potentially) want to donate. Kinder thoroughly vets the performance of charitable organisations and allows donors to act instantly when confronted with the world’s problems.


I. Research & Knowledge
In collaboration with Erasmus and Duke University and inspired by the “effective altruism” movement, our research team has developed a state-of-the-art vetting framework. Using this framework, bright Master's students from several universities assess the performance of charitable organisations, vetting their transparency, efficiency, and accountability.

We not only use this information to inform (potential) donors, but also share it with the charitable organisations. Not to police, but to help improve their performance.

II. Awareness & Trust
Insights of the research team are often groundbreaking, but how can we translate them into bleeding-edge content? This is where Kinder World comes in. Kinder World is our platform to reach the public with inspiring articles about the needs of the world. We’ll give you stories that show obstaclessolutions, and what you can do about them. You’ll be surprised to discover the tremendous impact that you can immediately start having on your own and other people’s lives.

The goal of Kinder World is to empower people to act instantly and let them experience how improving the world is the best form of self-improvement .

III. Action & Change
Our developers are building smart donation tools that use the findings of the research team to provide you with a seamless donation experience. We will allow you to manage your "donations portfolio" to keep track of your money, to discover important causes, and to maximize your impact.

Sign up here to be the first one to know when our donation tools go live.

Kind is not enough. Join Kinder!