You: First off, why are you called "Kinder"? I vaguely remember from my German class at high school that it means "children" in German.
Us: You’re right, but we are kʌɪn-der, not kɪn-der. As in: “more kind”. Because kind is not enough, join Kinder!
Ok, I get it, you’re called Kainder. But what do you do?
Kinder is here to change the world of charitable giving. We restore trust in the sector of “doing good” and make giving, or contributing in other ways, simple, effective, and rewarding.
That’s a nice mission statement. But what does it mean in practice?
We empower people to instantly and effectively act on the global challenges of our time. We do so thanks to our research about the performance of charitable organisations. We create awareness and trust in the form of light, snackable, daily content, showing you why world-improvement is the best form of self-improvement. And we facilitate action and change by developing smart tools that can help you make effective donations.
What’s your legal status?
Kinder is divided into a non-profit foundation and a for-profit social enterprise. The reason for this split is our belief that a foundation can ensure the independence needed for objective research and journalism whereas a for-profit enterprise can help us grow and sustain ourselves.
Why do you assess charitable organizations?
We assess non-profit organisations because we know that there is a need for it. Inspired by the school of effective altruism, we realise that the efficacy of organisations should be measured in order to maximise their impact.
And how do you actually assess them?
We created a vetting framework; that is a protocol of questions that guides vetters in their analyses. Thanks to this framework, we can ensure that organisations are assessed consistently.
How can I be sure that the vetting framework is independent and reliable?
We collaborated with the Impact Center Erasmus of Erasmus University Rotterdamand the Center for Advanced Hindsight of Duke University to create our vetting framework. Moreover, we safeguard our vetting process by carefully selecting our vetters, and assigning vetters with a proven track records increasingly important tasks. When vetters have a personal connection to a particular organisation, they are not allowed to do the assessment.
Why doesn't Kinder simply check the financials, salaries and overhead costs of charitable organisations to get a good impression on their performance?
We do check them! But we dig deeper, because salaries and overhead costs alone are simply not a good enough indicator of how effective an organisation is.
For instance, imagine you can donate to charity A or B, where A has no overhead thanks to sponsorships and volunteering and B has an overhead of 40%. A looks better, right? But what if we told you that A hands out medicine that only suppresses the symptoms while B distributes an actual cure?
Has all this vetting of charitable organisations not already been done before?
All of this combined into one epic world-improving machine? In a nutshell, no. Other vetting frameworks often focus only on efficiency not considering important parameters like the cost-effectiveness of interventions. Others, like the one employed by GiveWell, assess organizations to find only the few most effective ones, not leaving much room to choose.
What kind of articles will I find on Kinder World?
You will find premium content that helps you understand how together we can improve this world. You’ll be surprised to discover the real impact that you can start making on the world right now.
Can I also submit a column or an article?
We would love great writers to join our cause. If you have what it takes, you can shoot a message to our publisher Davide. You can contact him through our contact page.
What are your devs cooking up?
Currently, they’re developing several smart donation tools. Thanks to these products, you’ll be able place effective, accountable, and trackable donations. Wanna be the first to use them? Sign up here!
To which charitable organisations will I be able to donate with your products?
You’ll be able to donate to all charitable organisations that pass the screening of the Kinder Vetting Framework. So far, 950 organisations have passed, but many more will follow.
My preferred organisation is not present on your donation tools, what should I do?
Maybe it’s because it didn’t meet our standards. In that case, upon your notification, we’ll assess it again asap. Or maybe it’s because we haven't assessed it yet. In 2019, we aim to assess 1000+ new organisations. Feel free to reach out to us with suggestions.
When will your donation tools be released?
You will be able to use our donation tools in the course of this year. Subscribe here to be the first one to get empowered!
Is Kinder another evil tech company that will sell or misuse my data?
Yes. Muhahah. 😈
Joking. Of course not. We only use your personal information to curate content that fits you. As a user, you can remain anonymous with the receiving organisation if you wish.
Great stuff you do! But how are you funded?
We are funded by private investors. Our fast-growing team is a mixture of young professionals, eager interns, and volunteers. Are you interested in joining our team and building a Kinder world together with us? Look here for our vacancies.
We still have 2-3 tickets available for impact investors to join our ride.
For charitable organisations, we can answer questions about your vetting score, we can help you improve it, or - if we have not vetted it yet - we can add your organisation to our next assessment batch.
For corporate and media partners, there are different options for collaboration. Kindly reach out to discuss the possibilities.