Making the most of donations
When donating, we want value for money. Low overhead costs and low directors’ salaries please. But wait. Imagine you can donate to charity A or B, both fighting an infectious disease in a certain area; and where A has no overhead thanks to sponsorships and volunteering, B has an overhead of 40%. A looks better, right? But what if we told you that A hands out medicine that only suppresses the symptoms while B distributes an actual cure?
It turns out that real value for money might not only be reflected by overhead costs and director’s salaries. That’s where Kinder comes in. We dive deeper and investigate actual effectiveness of charitable organisations to make sure donations have the best value for money. For this purpose, we have developed the Kinder Vetting Framework, inspired by the effective altruism (EA) movement.