Kind is not enough.
Join Kinder.

Kinder is a one-stop-shop for effective giving that facilitates real public engagement. We make sure you can easily donate to effective charities working on causes you care about.

Simple

Kinder makes donating simple. We provide you with effective donation options that fit your preferences.

Effective

Every organisation has been thoroughly assessed by experts. We make sure your donations are well spent.

Rewarding

The best way to feel good is to do good. With Kinder, you know your contribution is making a difference.

How are we doing this?

Assessing charitable organisations

Our state-of-the-art vetting framework evaluates the performance of charitable organisations based on transparency, accountability, competence and effectiveness.

Kinder Vetting Framework

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Reporting news from the charitable sector

Our in-house media platform Kinder World is all about informing the general public about the world of doing good and inspiring them to donate to effective charities.

Kinder World

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Donate with a click

Kinder Widget is a donation tool that can be added to any page to facilitate direct donations to charities mentioned in articles, stories and opinion pieces.

Kinder widget

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Explore and donate to effective charities

The Kinder app is the next step in our smart donation tools. The app makes it easy for donors to find information about and donate to charities working in cause areas they care about.

Kinder app

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Taking the charitable sector to the next level

Kinder aims to support charitable organisations by sharing its findings with them. We provide these charities with relevant information on how to improve their performances and become better at what they do.

Kinder Consultancy

Kinder updates