I started off my plastic-free journey thinking that in some aspects of my life, I am already following plastic-free practices. In no particular order other than the order I just thought of them:
I always carry a reusable water bottle with me
It’s a rare occasion that I go impromptu grocery shopping, so %90 of the time I have my own cloth bags with me
My office has a coffee machine and real cups, it’s very rare that I need to get takeaway coffee.
I don’t really drink soft drinks, thus no plastic bottles
Similarly, I rarely drink milk, and when I do it’s in my coffee, which is made by the magical elves in the coffee machine. So I don’t buy milk in plastic cartons
I’m not an Instagram “influencer” so the drinks I order at bars usually come in pint glasses — no straws
Sounds pretty promising right?
Well, that’s what I thought and started off the week pretty cocky. I (mistakenly) believed I wouldn’t need to make that many lifestyle changes — foolish girl.
The bad news is: I am not nearly as plastic-free as I thought I was. What I thought would be an easy week turned out to be a week of me cursing under my breath about yet another thing wrapped in plastic I used and bought.
I managed my first faux-pas on day one, although I only left my house for about 3 hours. I decided to go see a film at a nearby cinema by myself as the independent adult woman that I am but wanted to get snacks (ie: candy) because I am not really an adult. I not only bought candy (which comes in plastic bags) but also a (plastic) bottle of water because I had left mine at home.
See, the thing is, I didn’t even realize what I did until I got home and emptied my bag only to see the results of my sin. Throughout the week I did this, mindlessly purchasing things I “needed” wrapped in plastic, several times.
I also bought things I did need, groceries, wrapped in plastic. In my head, I do my grocery shopping once a week, usually on the weekend, somewhat planning what I’m going to buy. Because in my head, I am an adult person who has her shit together. While this might be true some weeks, this past week wasn’t one of them.
I made five trips to the grocery store in seven days. You know what is usually wrapped in plastic in grocery stores? EVERYTHING. I thought I would be fine in the grocery department. At this point, no one is surprised I was extremely wrong.
Lettuce, carrots, tomatoes, celery, cheese, bread wrapped in plastic wrong. I gave up on few things, like a single cucumber wrapped in plastic because that’s just silly, but a girl’s gotta eat.
I also forgot I had cheese at home and bought cheese on three different occasions. Which, of course, comes wrapped in plastic.
Cheese and plastic party at mine anyone?
All in all, my first week going plastic-free was a humbling lesson on how “not-so-simple” going plastic-free was going to be. I realised carrying a Dopper bottle around and shoving my groceries in my backpack was a tiny step for both me and humankind.
This is going to take much more planning and being conscious than I thought. That’s probably why it’s called a “challenge” and not a “carry on with your life just making small changes.” But take my word for it, next week I am going to get back to you with much better news.
Until then, stay cool as a cucumber not wrapped in plastic.
Not sure what the Plastic-Free July Challenge is? Read more about it here
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American Internet celebrity and makeup artist Jeffree Star wants to open his own vegan-friendly fast-food chain.
As reported by LiveKindly, Jeffre Star made the announcement during a live stream on his Youtube channel where he speaks to an audience of 11 million subscribers.
During the video, the makeup guru said that he is "in talks" to start the business. The concept? A vegan-friendly ('that's the real gag") restaurant, selling pink cheeseburgers and cotton candy fries.
Yes, you got that right.
As noted by LiveKindly, this is not Mr Star's first foray into the world of veganism. Over the years, his beauty brand Jeffree Star Cosmetics already launched a series of vegan products like Thirsty, a vegan eyeshadow palette, and, more recently, the four festive vegan lip scrubs.
We'll see whether these business plans will turn out to be something more substantial than a Youtube announcement.
Meanwhile, we can't help but gladly notice that plant-based burgers and veganism at large are gaining momentum across different audiences.
If we want to save our planet and ourselves from climate apocalypse, we need new policies and governmental action. We're not gonna save the Earth changing our household light bulbs.
Extinction Rebellion – a burgeoning social movement to fight climate change that is taking hold in the United Kingdom – is asking for just this: governments must tell the truth about the ecological emergency and enact legally binding measures to reduce carbon emissions to zero by 2025.
There are no other ways out of this mess: structural change is needed.
However, this doesn’t mean that as individual citizens we can go on a carbon spree without consequences. Or that all the ways to reduce our personal carbon footprints are equally ineffective.
Different studies highlight that there are four effective ways to cut on your individual carbon emissions. And no, changing light bulbs is not one of them.
While we should keep asking for top-down changes, it’s also good to remember that we can start making an impact on the environment right now by adapting our lifestyle.
1) Eat a plant-based diet
I enjoy the flavour of meat a lot and I’d find it difficult to go 100 percent vegetarian (let alone vegan) right now. Nevertheless, I can considerably decrease my meat consumption. This is already highly beneficial for the environment.
Moreover, I can advocate for meat alternatives like plant-based or clean meat.
2) Avoid air travel
Flights are a notorious source of gas emissions. Unfortunately, it’s not always possible to avoid flying. Many jobs require travelling on a regular basis and even though in many cases a virtual meeting will do just fine, there are still some occasions in which your physical presence is needed.
How to solve this ethical dilemma? One solution might be to donate some money to carbon offsetting schemes. These projects can go a long way in fighting carbon emissions.
3) Live car-free
Research shows that living car-free saves about 2.4 tonnes of CO2 equivalent per year (while a plant-based diet saves 0.8 tonnes of CO2 equivalent every year).
I’m lucky enough to live in the Netherlands, a country where it's easy to move around without a car. This is possible thanks to an efficient public transportation system and the omnipresent cycle lanes.
In this case, it’s interesting to notice how my personal decision to live car-free is supported by environmentally friendly public policies.
4) Have a small family
If someone doesn’t exist, she doesn’t have a carbon footprint. This reasoning might seem at the same time cynical and stupidly obvious. But it’s also true.
According to Population Matters, having one fewer child is 25 more effective in cutting carbon emissions than living without a car.
What else could I do to reduce my carbon footprint?
Support Cool Earth, a highly effective organization that we thoroughly vetted.
Cool Earth is not only an offset scheme. It provides grant funding to rainforest communities, supporting community work in rainforest protection and ensures their voice is heard in agreements about the future of the rainforests. At the time of writing, 234,436,540 tonnes of CO2 has been stored as a result of their projects. Their Asháninka project shields millions of acres of forest from loggers, with 901,679 acres saved to date.
You too can help to save our planet. A more liveable Earth is just a click away 👇
It’s known that many celebrities support noble causes. After all, if you’re a celeb, you supposedly got the visibility and the money. So, you’re particularly well-suited to help other people.
Some VIPs go the extra mile and found their own charitable organization.
But are these celebrity-powered charities effective? Or even: are they doing any good?
To answer these questions, we picked five charities founded by celebrities and ran them through our Kinder Vetting Framework. Let’s see what came out.
Our selection of charities below isn't based on any scientific criteria. We browsed lists of celebrity founded charities and tried to pick out a balanced list
These are the charities that we picked:
The Lopez Family Foundation. Co-founded by journalist Lynda Lopez and her sister singer Jennifer Lopez, the Lopez Family Foundation “advocates and invests in policies and programs that make a positive, measurable impact on communities and makes quality healthcare and health education available for underserved mothers and their children.”
Born This Way Foundation. A charitable organization created in 2012 by Lady Gaga and her mother Cynthia Germanotta “with the goal of creating a kinder and braver world” (we can’t help but sympathize with such aim).
The Leonardo DiCaprio Foundation. Created in 1998, the foundation was established with the mission of protecting the world’s last wild places.
The Maddox Jolie-Pitt Foundation was founded in 2003 by Angelina Jolie as a “conservation and community development program in the Samlout Protected Area” (Cambodia).
The Kinder Vetting Framework
At Kinder, we developed a vetting framework to assess the performance of charitable organizations. At the moment, it’s made of two steps but we’re working to add another two in the near future.
The first step is called Initial Screening. With it, we examine the transparency and accountability of charitable organizations by evaluating their official websites.
In particular, we evaluate the charities on five parameters.
This is a fairly low initial threshold. To pass the Initial Screening, you need a score of 95.
The second step is called Organizational Competence. With it, we try to determine whether a charitable organization is competent and well-suited to solve the problems it’s addressing.
If an organization fails the Initial Screening, we usually don’t vet it on its Organizational Competence. Our aim in the next months is to start reaching out to all the organizations that fail the Initial Screening, share our results with them, and ask if they’re willing to improve their score.
So, to start with, we just wanted to see whether the five celebrity-run charities passed the Initial Screening.
I asked our in-house research team to have a look. This is the screenshot that they shared with me:
Again, to pass the Initial Screening you need to score at least 95. None of them did.
Quite discouraged, I read the notes the research team attached to the screenshot.
All charities with the exception of the Leonardo DiCaprio Foundation lack relevant information about their strategic plans. At the same time, DiCaprio’s organization needs to improve on other parameters like publishing its financial statements.
The Born This Way Foundation’s website was deemed “quite minimalist” by the research team, lacking information about key staff members and financial statements. Similarly, the Lopez Family Foundation should expand its website to include financial statements, strategic plans, relevant information about key staff members, and contact information (they don’t even have a contact form).
Obviously, the fact these five charities don’t pass the Initial Screening doesn’t mean that they’re inherently inefficient. It just suggests that they should work more on their online transparency and accountability.
In general, Kinder is not in the business of bashing charities and we would never share an organization’s poor results without discussing them with the relevant stakeholders beforehand. In this case, we made an exception since these five charities are exceptionally well-backed.
And if you’re Lady Gaga, Leonardo DiCaprio, Jennifer Lopez, Oprah Winfrey, or Angelina Jolie and want to improve the Initial Screening score of your foundation don’t hesitate to drop us a line at email@example.com
Header Image: The Wolf of Wall Street © Paramount Pictures