American Internet celebrity and makeup artist Jeffree Star wants to open his own vegan-friendly fast-food chain.

As reported by LiveKindly, Jeffre Star made the announcement during a live stream on his Youtube channel where he speaks to an audience of 11 million subscribers.

During the video, the makeup guru said that he is "in talks" to start the business. The concept? A vegan-friendly ('that's the real gag") restaurant, selling pink cheeseburgers and cotton candy fries.

Yes, you got that right.

As noted by LiveKindly, this is not Mr Star's first foray into the world of veganism. Over the years, his beauty brand Jeffree Star Cosmetics already launched a series of vegan products like Thirsty, a vegan eyeshadow palette, and, more recently, the four festive vegan lip scrubs.

We'll see whether these business plans will turn out to be something more substantial than a Youtube announcement.

Meanwhile, we can't help but gladly notice that plant-based burgers and veganism at large are gaining momentum across different audiences.